About Asagga

Asagga — drawn from the Sanskrit word for non-attachment — is not just a clothing label. It is a quiet shift in how we relate to what we wear. We believe garments are not meant to be saved, shelved, or hidden behind the glass of special occasions. They are meant to be lived in — fully, freely, and again and again.

Asagga was born from a question: What if our most beautiful clothes were the ones we wore the most?

In a culture that teaches us to preserve what’s precious, Asagga invites you to rethink value — not in scarcity, but in repetition. Not in perfection, but in presence. Every piece we create is designed to be worn with pride and without hesitation. No guilt. No pressure. Just the quiet joy of dressing in what feels like you.

A Living Philosophy

Our name, Asagga, reflects the philosophy we stand on — a gentle detachment from possession, pressure, and performative consumption. Detachment not from care, but from fear. From the anxiety of staining silk, creasing cotton, or “saving” something so long that it never gets worn at all.

We make clothes that hold space for your daily life — for the spills, the dancing, the rituals, the reuse. They’re made to age with grace, not be protected from life.

Crafted with Intention

Our journey began with hand block printing, one of India’s oldest textile art forms. Each block is carved by hand and printed with rhythm and precision, celebrating imperfection and the human touch. No two prints are exactly the same — just like the moments you’ll wear them in.

We use 100% organic cotton, not because it’s a trend, but because it feels better — on your skin, on the planet, and on your conscience. Our fabrics are chosen for comfort, longevity, and breathability. These are clothes you’ll reach for again and again, because they were made to be lived in.

Rooted in India. Open to the World.

While our roots are deeply embedded in Indian craft traditions, Asagga is not bound by borders. We are inspired by stories, textures, and techniques from across the world — from Japanese dyeing to Moroccan weaving, from Kutch embroidery to Korean bojagi. We see global tradition not as “heritage,” but as a living, evolving dialogue.

We started with block printing. But our hands, hearts, and eyes are open — to learn, explore, and share the artistry of cultures that value slow creation and soulful design.

What We Stand For

Joyful Repetition: Wear what you love, as often as you want

Mindful Making: Small batches, hand-crafted, no shortcuts.

Soulful Connection: Clothes that tell stories — yours and theirs.

Design Without Pressure: No seasons. No expiry dates. Only presence.

Welcome to Asagga

This is an invitation — not to shop more, but to shop more meaningfully.
To return to the clothes you already love.
To dress for the person you are, not the role you’re playing.
To detach from fear and reattach to joy.

Let your clothes breathe. Let them live. Let them repeat.